Supima Cotton Towels: Sourcing & Verification Guide

Verify the fibre claim before branding

Request evidence supporting the proposed fibre identity and the supplier’s permission to use the Supima name on the actual programme. Check the current information with the brand owner at Supima. A product title or cotton percentage alone is insufficient evidence of branded origin.

Write the towel specification separately

Define yarn construction, pile and ground composition, finished size, GSM, border design and colours. Premium fibre positioning does not replace measurements or sample approval. Compare the supplied samples under the same laundering and assessment conditions.

Decide whether a branded fibre is essential

If your collection needs a particular brand claim, resolve traceability and labelling before artwork approval. If the purchasing objective is handle, appearance or finished weight, also compare documented cotton alternatives. Contact our team to establish what can actually be offered for your brief.

What to include in your enquiry

• Fibre identity and traceability evidence
• Brand-name use on labels and packaging
• Sample performance against your own criteria
• Quantities, delivery country, required date and packing requirements.

Al Haseeb Textiles reviews your brief against the proposed quality. Request written confirmation of the specification, sample terms, minimum quantities, price and programme timing. Keep the approved sample and quotation together as the purchasing reference.